Communications Compliance Policy

1. Purpose and responsibility #

MaxLeadPRO is built for permission-based communication. This policy explains the main U.S. federal and state rules that apply to calls, text messages and emails made through the Service, and the safeguards the Service provides. It forms part of our Terms of Service.

2. Consent: what you need before you contact someone #

• Consent belongs to your business. It cannot be bought, transferred, shared or obtained by a lead generator on your behalf through the Service.
• Consent is channel-specific: consent to email is not consent to texts or calls.
• Keep consent records. The Service stores each consent with the exact wording, version, timestamp and evidence; do not delete them while you may need to prove consent (TCPA claims may be brought up to four years later).
• Several states (for example Florida, Oklahoma, Maryland and Washington) have their own telemarketing and “mini-TCPA” laws with consent, timing and frequency rules that can be stricter than federal law.

3. Opt-outs and revocation of consent #

• People may revoke consent by any reasonable means — replying STOP or words like “stop texting me,” telling you on a call, by email, or through a web form. You must honor revocation promptly and in all cases within the time required by FCC rules (no later than 10 business days).
• The Service processes STOP keywords and phone-assistant do-not-call requests immediately, cancels queued messages and calls to that person, and keeps a suppression record (hashed after deletion) so the person is not contacted again.
• When a team member learns of an opt-out by other means, record it on the contact (Leads → contact → consent) right away.
• You may send one confirmation message after an opt-out; it must not contain marketing.

4. Do Not Call lists #

• National Do Not Call Registry. Do not make telemarketing calls or send marketing texts to numbers on the Registry without prior express written consent or an established business relationship (generally a purchase within 18 months, or an inquiry within 3 months). Scrub lists at least every 31 days.
• State Do Not Call lists. Several states (including Colorado, Florida, Indiana, Louisiana, Massachusetts, Mississippi, Missouri, Oklahoma, Pennsylvania, Tennessee, Texas and Wyoming) maintain their own lists or rules.
• Internal Do Not Call list. You must keep a list of people who asked not to be contacted, have a written policy for it, and train your staff. The Service’s suppression list serves this purpose for contacts made through the Service.
• Reassigned numbers. Before contacting a number after a long gap, consider checking the FCC Reassigned Numbers Database.

5. Contact hours #

Federal law prohibits telemarketing calls before 8:00 a.m. or after 9:00 p.m. in the recipient’s local time. Several states are stricter. Examples (not a complete list; check current law):

Outside the United States (examples; the Service applies these for marketing calls and texts):

Service safeguard: before every automated call or text the Service works out every place the recipient may be — the location recorded on the contact and the location implied by the phone number’s area or country code — and sends only when all of those places’ rules allow it, in every time zone that may apply, honoring daylight saving time, public holidays and the frequency limits above. Marketing messages use the state or national rules shown; other automated messages use the federal 8:00 a.m.–9:00 p.m. window (or the national equivalent); one-time security codes are exempt. If the recipient’s location is unknown or not supported, automated calls and texts are held until someone records the contact’s country (and, in the United States, Canada and Australia, the state or province); when only the country is known in the United States, the strictest state rules are applied. Each contact’s page shows the rules that apply and when contact is next allowed. These safeguards do not replace your own legal review, and you remain responsible for any additional rules that apply to your programs. Use Pause all outbound actions in Settings to stop everything at once.

6. Calls, AI voice and the phone assistant #

• Identify yourself. At the start of every call, identify your business and, for sales calls, the purpose of the call. Transmit accurate caller ID that can be called back (Truth in Caller ID Act); spoofing is prohibited.
• Artificial and AI voices. The FCC has ruled that AI-generated voices are “artificial” voices under the TCPA. Calls that use an AI or prerecorded voice require the consent described in section 2, must identify the business at the beginning, and must provide an automated opt-out mechanism. Several states also require disclosure when a person is communicating with an AI or bot (for example California’s bot-disclosure law and Utah’s Artificial Intelligence Policy Act).
• The MaxLeadPRO phone assistant announces that it is automated at the start of every call, answers only from the business’s verified facts, offers a do-not-call option, and records a callback request as consent to call back about that request only.
• Telemarketing Sales Rule. If you make outbound sales calls, the FTC’s Telemarketing Sales Rule applies, including required disclosures, limits on abandoned calls, restrictions on prerecorded messages and record-keeping (generally five years).
• Ringless voicemail is treated as a call under the TCPA.
• No emergency calls. The Service cannot be used to call 911.

7. Call recording #

• Recording is off by default. When a business turns it on, the phone assistant plays a recording announcement before recording begins and the caller may hang up.
• Federal law and most states allow recording with one party’s consent, but several states require all parties to consent, including California, Delaware, Florida, Illinois, Maryland, Massachusetts, Michigan, Montana, Nevada, New Hampshire, Oregon (in-person conversations), Pennsylvania and Washington. When a call may involve someone in one of these states, assume all-party consent is required.
• Announce recording on outbound calls too, before recording starts, and stop recording if the person objects.
• Recordings may contain sensitive information. Keep them only as long as you need them and restrict who can access them.

8. Text messaging (A2P 10DLC and toll-free) #

• U.S. carriers require business text messaging to be registered: A2P 10DLC brand and campaign registration through The Campaign Registry for local numbers, or toll-free verification for toll-free numbers. You must provide accurate business information, sample messages and a description of how consent is collected, and you must send only messages that match the approved campaign.
• Follow the CTIA Messaging Principles and Best Practices and carrier codes of conduct: identify your business in messages, provide STOP/HELP instructions, keep frequency consistent with what you disclosed, and avoid prohibited content.
• Use links on your own domain or the Service’s domain. Public link shorteners (for example bit.ly) are blocked by carriers.
• Do not use number rotation (“snowshoeing”) to avoid filtering.
• Details and opt-in wording: SMS Messaging Terms.

9. Email #

• CAN-SPAM Act. Commercial emails must use accurate “From” and routing information, a non-deceptive subject line, identify the message as an advertisement where required, include your valid physical postal address, and include a clear way to opt out that works for at least 30 days. Honor opt-outs within 10 business days — the Service honors them immediately.
• Mailbox-provider requirements. Bulk senders must authenticate mail (SPF, DKIM and DMARC), support one-click unsubscribe, and keep spam-complaint rates low. The Service may require domain authentication before sending.
• Send marketing email only to people who gave you their address and did not opt out. Do not use purchased lists.
• Security and transactional emails (for example password resets and receipts) are not marketing but must still be accurate.

10. Contacting people outside the United States #

• Canada. Canada’s Anti-Spam Legislation (CASL) requires express or qualifying implied consent before sending commercial electronic messages (email and text), sender identification and an unsubscribe mechanism in every message. Telemarketing calls are subject to the CRTC Unsolicited Telecommunications Rules and the National Do Not Call List.
• Other countries have their own consent and privacy laws (for example the GDPR and the UK’s PECR). The Service is intended for contacting people in the United States; do not contact people elsewhere unless you have confirmed that you comply with local law.

11. Safeguards built into MaxLeadPRO #

• Optional, unchecked, versioned consent checkboxes on forms, naming the business and the channel.
• Consent receipts with exact wording, version, timestamp and evidence.
• Automatic STOP/START/HELP keyword handling and immediate suppression across all automated sending.
• Jurisdiction-aware contact rules: state and national calling hours, public holidays and frequency limits, in the recipient’s local time.
• Human approval before content is used; approval is tied to the exact content and destination.
• Automated-assistant disclosure on every call, and recording announcements when recording is on.
• A workspace-wide “Pause all outbound actions” switch.
• Audit logs of consent changes, approvals and sends.

12. Enforcement and reporting #

We monitor for complaints, carrier reports and abnormal opt-out or error rates. We may pause sending, suspend numbers or close Workspaces that violate this policy, and we cooperate with carriers and lawful requests from regulators. To report unwanted messages or calls sent through MaxLeadPRO, email support@maxleadpro.com with the number that contacted you and the date and time.